Content + Brand Strategy
Marketing
Audience Development
I take an audience-first approach to all my projects, ensuring that we’re creating stories to engage audiences wherever they are.
Select Work
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<a href=https://www.galerie.com/>Galerie</a>
This new kind of film club combined behind-the-scenes storytelling, live virtual events and storytelling about the craft and culture of cinema.
As SVP of Content Strategy, I established an email newsletter program, social media strategy, and creative marketing strategies for all our virtual events, editorial content and curator program.
Galerie.com -
<a href=https://www.getty.edu/news/>Getty</a>
During my time at Getty, we took on a website redesign that integrated brand storytelling and brought art and cultural heritage to millions of people.
As Editorial Director, I led our team of editors, writers, podcast creators and social media producers. We worked to make art accessible to everyone and spark joy and curiousity through our storytelling.
Getty News & Stories -
<a href="https://www.kcrw.com">KCRW</a>
As Digital Content Director for KCRW, I worked across our news, culture and music programming to online audiences. My engagement journalism work included Curious Coast, a multi-channel project and building a vibrant Facebook group to support There Goes the Neighborhood, a podcast about gentrification. As a digital leader, I brought creative approaches to our online storytelling, including Cargoland, the Tortilla Tournament and more.
KCRW -
Audience Development
It always starts with the audience. Through surveys, UX testing, social listening and analytics, I bring an audience-first approach to all my work. This has resulted in increased website traffic, social media engagement and email loyalty.
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A Few Articles + Stories